The Power of Frozen makes the South Bank delicious
Having been eagerly anticipated by the Quickthink team since we heard it was coming to town, today was when Iceland’s Surf and Turf shack finally hit London’s South Bank. Everyone in the office today made it down to the South Bank. We were a mix of people, some who work on Iceland campaigns, some who shop at Iceland and some who knew nothing about any of it. Needless to say the prospect of free angus burgers, wild boar sausages, calamari, venison, sea bass, artisan breads and donuts was enough to get even our laziest media buyer out of their seat. To help things along Quickthink had also deployed a localised post code targeted facebook campaign to make sure everyone in south bank knew about the Surf and Turf shack’s visit today.